Human Resources: Overview of the Company's reputation from weaknesses, strengths and challenges in a crisis

Chencho  Dorji

doi:10.47667/ijppr.v1i2.12

Authors

Chencho Dorji Department of Management Development, Royal Institute of Management, Bhutan

DOI:

https://doi.org/10.47667/ijppr.v1i2.12

Keywords:

Human Resources, Company Reputation, Crisis

Abstract

This article discusses the human resources of the company reputation review of the weaknesses, strengths, and challenges in the crisis. A company that has a good reputation will be more attractive to qualified prospective employees, get free mass media coverage so it doesn't require large advertising costs, and get other benefits that contribute to company profits. Steps are needed to be taken to overcome the crisis by analyzing the crisis in depth, systematically, informatively, and descriptively of the crisis that occurred through a neatly prepared report. HR development is generally more focused on the long-term needs of the organization. The results are indirect and can be measured in the long term.

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